Ability to Easily Check Comp Ticket Scan Rates
K
Katherine Penhale
Like many, we issue complimentary tickets in a variety of circumstances-sometimes, it's a larger number of complimentary tickets, especially for screenings with filmmakers in attendance but lower tickets booked.
Currently, there is no easy way to view which tickets were booked with what discount code (which is how we issue comps), and of the tickets booked with that discount code, which ones were scanned in.
Understanding how many of the complimentary tickets that get booked actually get scanned in at the event is helpful in a variety of ways:
-it allows us to better estimate attendance at future 'free' events (there's always a higher rate of no-shows for comp tickets)
-it allows us to identify who is booking tickets vs. actually utilizing them
-it ensures our attendance stats are as accurate as possible
This is relevant in other areas as well, for example, if a partner was issued a discount code, they may well want to know how many people actually attended, vs. just booked a ticket.
The solution could look like the export on an event simply including a 'booked with what code' column, or if we want to get really fancy, a bit of a 'event export' style report within the discount code section itself.
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